On 26 March 2021 was organized the Kick-off e-meeting for the launching of the project “Awareness Raising and Information for Safety and Empowerment for All – Albania/ARISE ALL”, funded by the European Union’s Asylum, Migration and Integration Fund and co-funded by the Service Public Fédéral Intérieur, Office des Etrangers and Ministerie van Justitie en Veiligheid (Ministry of Justice), The Netherlands. The project brings innovative awareness-raising activities on safe and orderly migration.

In the framework of this project, a Steering Committee has been created. As highlighted by Ms. Alma Jani, IOM Albania Head of Office “The Steering Committee its crucial and its role very important in the project implementation. The Steering Committee will be in charge of providing strategic guidance for the implementation of the project, will meet quarterly in preparation of the key moments of the project implementation”.  

 The project “ARISE-ALL” contributes to influencing the change of behavior of the groups with high potential to migrate irregularly as well as key “enablers” in Albania. The project will raise awareness among Albanian citizens considering irregular migration to Europe on the risks of irregular migration and provides information on existing economic and educational opportunities in Albania and the regular migration channels to Europe.

The awareness -raising campaign will include traditional and social media, celebrity endorsers and peer to peer sensitization through local and diaspora “influencers”. The campaign will reach 200,000 people and 10,000 who will interact with the Mobile Application.

As part of these project, will take place various capacity building activities of public institutions and Civil Society Organizations that work in the field of migration at national and local level to actively engage in the prevention of irregular migration, promotion of available educational and economic opportunities in Albania, as well as regular migration opportunities in the EU.